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Don't Make the Mistake of Cutting Your Advertising Budget in down Times!

Seize the Opportunity to Increase Your Market Share Instead! Previous Recession Studies have proven that cutting down on advertising during a recession can be an expensive mistake.

Latest Commercial Examples

For the Past Century, Consumers Spending has Increased during Every Post World War II Recession, Rising Even as the Overall Economy Was Contracting, According to studies collected by the American Association of Advertising Agencies (AAAA).

When money is tight, consumers tend to spend more time at home watching television and surfing the Internet. This just happened in Thailand in 1998 during the Asian Meltdown. Viewing levels increased 35% during the recession and local TV advertisers saw spending for their products in Bangkok increase.

"Aggressive marketers might find recessionary periods as an opportunity to build share, and position themselves advantageously for the market's recovery"
— WPP Group, Center for Research and Development

Why serious businesses advertise on TV and the Internet...

It's An Impact Medium.
Television is the most powerful communications medium available. It has sight, sound, motion, emotion and vivid product demonstration in color.

Target Your Customers!
Cable's customized research affords you the security that you are effectively reaching your target audience. Utilize one or more of our 51 networks to match your customer's profile.

Cable Viewers Are Different.
Cable viewers are more upscale with higher incomes (a $13,573 gap between cable and non-cable households), watch more television and are more likely to make broad-range purchases.

Low Unit Cost.
Cable rates afford you reach and frequency at a low spot cost.

Less "Waste" Than Broadcast.
Cable can geographically and demographically zero in on the customers closest to your business eliminating waste in outlying areas.

Quality Programming.
In 2002, cable networks invested $7.6 billion in quality programming resulting in broadcast losing shares to basic cable.

Changing Viewing Habits.
Cable has changed the viewing habits of the public permanently. Cable viewers have a wider selection of programs to choose from. Viewers are more involved with the programming because of the selection. This makes them more attentive to your commercial message.

High Commercial Retention.
Local breaks in cable are usually in the program rather than the top and bottom of the hour. This results in a highly visible position that will allow your commercial message to be internalized and remembered by the viewer.

No Longer Just An "Add On".
Cable is becoming a staple in media buys and not just an "add on" to back up broadcast buys. Cable advertising revenues are growing faster than any other medium because ad dollars follow viewers. More targeted homes and viewers, more networks, more avails, more advertising opportunities...

MORE RESULTS FOR YOU!

Call Omega today and put your precious advertising dollars where the smart businesses do!
Through Commercials and the Internet. OMEGA is committed to building you the best and most productive web site for your money!